It comes as no surprise that given the opportunity, female-driven films connect with audiences. Rajski raises the question: "Over half the world's population is female. Why wouldn't you target that audience more aggressively?"
DOLLARS & SENSE
*Female-driven pics score at the Box Office
$2.2B "Hunger Games" Cumulative Box office
$93M "Fifty Shades of Grey" opening weekend
$700M "Wonder Woman" Opening Weekend