It comes as no surprise that given the opportunity, female-driven films connect with audiences.​  Rajski raises the question: "Over half the world's population is female.  Why wouldn't you target that audience more aggressively?"

DOLLARS & SENSE

*Female-driven pics score at the Box Office

$2.2B "Hunger Games" Cumulative Box office

$93M "Fifty Shades of Grey" opening weekend

$700M "Wonder Woman" Opening Weekend 

BOX OFFICE POTENTIAL & FEMALE LEADS